Bosbul was founded in May 2020. In the midst of Covid, our founders believed that there was a need for an inclusive quality clothing brand that speaks to all, a clothing brand that provides hope and positivity to the everyday South African hero.

We pride ourselves in the fact that all our high-quality products are locally made - providing us with a firm grasp on manufacturing quality and lead times. Bosbul already has a nationwide footprint, with most of our products being manufacturing and distributed from Gauteng. We have been blessed with significant growth during the past 3 years, mostly due to good service, really focusing on the needs from retail outlets, and actively making a difference in the surrounding communities, in most instances holding hands with our retailers.

Our product designs are unique, modern, and provide a quality “up-styled” look and feel.
Bosbul also focused on the ladies through registering a separate “Bosbok” range ensuring comprehensive market coverage.

Bosbul’s marketing ploy aims to be a brand that you can look to when you are facing tough times, a brand that motivates, inspires, and has an architype of true grit, where we also do not shy away from our faith. The idea is that.. when you wear quality Bosbul apparel, you then become a “Bosbul” - a staunch and proud character facing harsh African realities.